Internal Use Only
Brand Standards
Logo, colors, and typography for SOTG Lifestyle.
Colors
Click any swatch to copy the hex value.
Copied!
Typography
Body Font
Open Sans
Google Fonts — body text, subheadings, nav, and UI
Aa Bb Cc
Bold — Labels, CTAs
Semibold — Subheadings, nav
Regular — Body copy, descriptions
Small — Captions, tags, metadata
Primary / Logo Font
Slabby Prices
Used for major headings (h1, h2) and the logo mark
Aa Bb Cc
Regular — Headings & logo
Italic — Emphasis